MATILDE BORGONI


art direction and image research
works
about



FASHION SHOW SCENOGRAPHY FOR MIU MIU





Workshop at Institut Français de la Mode
Mentored by Etienne Russo
Art Direction by Matilde Borgoni, Matilde Balestri and Susanna Brusa.

The brief was to reinvent a Miu Miu’s fashion show.
We decided to work on the Spring Summer 2022.
The collection was about react to life after the pandemic, referencing and re-interpreting the archetypes of everyday dress.


FROM A BROKEN ROUTINE TO INTERMITTENT PERCEPTIONS


Our aim was to create an immersive feeling of a distorted reality, discover a new normality,
using the alteration to overcome the ordinary and  embrace a life rythm that pretends to be different.
Taking place in a rectangular arena, models will walk following different paths.
Along the way they will go through office cubicles.
Their walls are made of clear glass that distorts the vision in certain points.








THE CUBICLES 













THE AFTERPARTY

9 PM

Block of offices rented in Paris.
4 DJs will play during the party, to each DJ will be assigned one room.
The rooms will be lit up by MONOFREQUENCY LAMPS
in order to reduce the viewer's spectrum vision to yellow and gray scale only.







THE METAVERSE

To recreate an imaginary Miu Miu office
that the audience can visit virtually
and participate to several happenings.

WHEN

The day after the show, on a working day.
4 MEETING ROOMS
Following a schedule througout the day, each room hosts an event.
In each room there will be avatar models wearing looks from the collection,
so that to give to the public another chance to discover the clothes.




THE EXHIBITION

An exhibition open to the public showcasing the 100 chairs
made by Martino Gamper for the occasion.
Location Galleria Continua (Les Moulins),
in the room where the fashion show has taken place.
Duration 2 weeks