BRAND MAGAZINE FOR MONCLER
Workshop at Institut Français de la Mode
Mentored by Fabrice Paineau
Art Direction by Matilde Borgoni, Madeleine Tabary, Yuqi Wang,
Aleona Ploski and Hyo Sun Choi
Paris, 2021
Issue 0
FROM -196° TO 245°
What do bread, archive, and nitrogen have in common? Moncler.
In this first issue of M°, discover our unique editorial approach
of subjects high and low, far and wide, edible and inedible.
From -196° to 245° opens with a beauty editorial inspired by
the different states of nitrogen: liquid and vapor.
This is followed by “The Far Side of the Moon,” an intergalactic fashion editorial.
Read on to discover the practices of an architect, new media artists, an archivist,
and a bread sculptor respectively.
-173° THE FAR SIDE OF THE MOON
Shooting on location
Photography by Adrien Lei
Styling by Madeleine Tabary and HyoSun Choi
10° METRO, BOULOT, TOMATO
Comic strip and interview about an italian architect based in Paris,
who decided to make tomato grow on his Fridays.
Art Direction by Matilde Borgoni
Drawings by Eugenio Nuzzo
Interview to Andrea Cusanno
